Levi Strauss Signature jeanswear continues a tradition of premium craftsmanship focused on quality, style and something very special-a love of the brand. Our premium craftsmanship delivers real and trusted products you know as well as the latest fits and finishes to keep you in style. Fit is the hardest part of finding a jean. Every body is a little bit different. The right fit can help us feel comfortable, look good and be self-assured. We've created a full range of choices for you and your lifestyle. History - The Levi Strauss Signature brand was launched exclusively for consumers who shop in the mass channel. The brand gives value-conscious consumers access to high-quality, affordable and fashionable jeans from a company and name they trust. The collection includes a variety of products for men, women, and children designed with the high quality construction and craftsmanship that makes Levi Strauss & Co. famous.